AI Insights · Timothy · January 2022
Top 5 Fashion Games on Android in Africa Q4 2021
In Q4 2021, the top Fashion Games on Android in Africa showcased varied trends in downloads, revenue, and active users, with [Hair Challenge](https://app.sensortower.com/overview/com.Upperpik.HairChallenge?country=US) leading in weekly downloads.
In Q4 2021, the performance of the top 5 Fashion Games on Android in Africa exhibited diverse trends in weekly downloads, revenue, and active users. The data comes from Sensor Tower, where more in-depth insights can be found.
Hair Challenge saw a fluctuating trend in weekly downloads, starting at 116K in late September and dipping to a low of 55K in early November before rising again to 113K at the end of December. Weekly revenue for the game peaked at $5 in late September and late October but saw no revenue for the majority of the quarter. Active users showed a high of 624K at the start of the quarter, declining to around 481K by early November, then recovering slightly to 539K by the end of December.
Fashion Show: Makeup, Dress Up experienced a steady increase in weekly downloads, rising from 83K in late September to a peak of 134K in the last week of December. Revenue for the app varied throughout the quarter, peaking at $88 in mid-December. Active users remained relatively stable around 480K in early October, gradually increasing to 546K by the end of the year.
Doll Designer had a mixed performance in weekly downloads, starting at 107K in late September, experiencing a low of 27K in early December, and climbing back to 74K by the end of December. Revenue remained minimal, with slight peaks of $11 in late September and $12 in the last week of December. Active users followed a downward trajectory from 316K in late September to 129K in early December, before climbing back to 199K by the end of the quarter.
Dress Up Games showed a consistent increase in weekly downloads, starting at 43K in late September and reaching 72K by the end of December. Active users for the game increased from 103K in late September to 151K by the end of December, indicating a steady growth in engagement.
Project Makeover had varying weekly downloads, starting at 69K in late September, dipping to 22K in late November, and recovering to 61K by the end of December. Revenue for the app showed a steady trend, peaking at approximately $12K in late September and maintaining around $9K to $10K throughout the quarter. Active users began at 298K in late September, saw a dip to 220K in late November, and rebounded to 305K by the end of December.
These trends provide a snapshot of the dynamic performance of top Fashion Games on Android in Africa during Q4 2021. For more detailed insights and data, visit Sensor Tower.